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In this guide, you will discover how to craft your content marketing strategy—a content marketing strategy that drives engagement, not just clicks. From determining where that content fits your broader audience to distribution, you will learn how content works as the engine of your modern marketing machine.
Lindsay Boyajian is an experienced B2B marketing professional passionate about augmented reality. She is Chief Marketing Officer at Augment, the leading augmented reality enterprise platform. Lindsay was recently named a finalist for Everstring’s Discovery Awards for Emerging Marketers in Tech.
Lindsay is co-author of Content Engine: A Growth Hacker’s Guide to Content Marketing, #1 on Amazon's Kindle Marketing Best Seller List. Available on Amazon.
Lindsay is the founder of Women in AR NYC Meetup group and contributing author to Network World. Read her most recent stories here.
Lindsay is active at industry events speaking across the country at events including Disruptive Technologists, NYVR, ARNY, Digital Summit DC, and Inside Intercom.
Lindsay joined Augment in 2014 and has developed its marketing engine from the ground up. She was the company’s first marketing hire and ninth employee. She has since seen the company grow to over 40 employees, and now leads the marketing team. She launched the Company's New York City office in early 2016.
Prior to Augment, Lindsay launched her company, WeareverYouGo, a website featuring tips on what to wear and how to pack for trips abroad. WeareverYouGo went through GE & OMD’s startup accelerator program in 2012.
Lindsay has both as BS and Master's from Cornell University.